Personal Accident viral marketing video
It might not be to everybody’s taste but viral marketing has been one of the major success stories on the Internet. Insurance companies with their massive marketing budgets have been slow to catch on...
View ArticleInsurance Cyber Network up for Sale
Here at Insurance Blog we love to speculate and predict outcomes, usually based on probability, for our own personal chest beating and so we can turn around after the event and say ‘told you so!’ After...
View ArticleCar Insurance Online – Forget It
We know many of our Insurance Broker friends in the UK are struggling to sell their excellent car insurance products online. In many cases they have spent a fortune on integrating their back office...
View ArticleNorwich Union is Dead! Arriva Aviva!
The grand old lady from carrot crunching country just couldn’t cut the mustard with the bosses of the Iberian sounding Aviva and will officially be given the fatal injection at midnight tonight. As an...
View ArticleClik here to view.
UK TV Ad Revenue Underwritten by Car Insurance Price Comparison War!
When Insurance Blogger was a nipper….. Back in the 1960′s if you were lucky you had a black and white televison – the box! with an aerial that looked like a sea mine or something out of Doctor Who...
View ArticleInsurance Marketing : NewTools For A Modern World
When the World Wide Web opened up the Internet for everybody nearly twenty years ago, one of the phrases that was bandied about at the time was that this new ‘Information Superhighway’ would be a level...
View ArticleClik here to view.
Aon in the Red! AIG loses the Shirt off it’s back
The prawn sandwiches were out in force yesterday at Old Trafford as the new sponsors of Manchester United Football Club, Aon the giant American Insurance Broker, took over the lucrative deal from...
View ArticleClik here to view.
Insurance Marketing Old School
Insurance Blog was gazing through some very old travel guides when we noticed that Insurance Marketing has come a long way since the start of Insurance…. This old advertisement for The London Assurance...
View ArticleClik here to view.
Insurance Can be Sexy!
Insurance can be sexy! Well in Germany anyway! The UK has just introduced new bribery laws and one area that could fall foul of this, is that of corporate entertainment. Well certainly not in Germany,...
View Article
